COSMETIC COLOURING CREAM


More than just colour: an authentic beauty treatment for your hair – moisturising, colouring and illuminating. An innovative formula with a combination of active ingredients that moisturise and repair the hair shaft, increasing the hold and stability of the colour. Professional formula.

CROMAKEY-IN
MULTIBENEFIT

PERMANENT AND DEMI-PERMANENT COSMETIC COLOUR


Permanent and demi-permanent colours with a high concentration of pure pigments, guaranteeing complete coverage in just 10 minutes, with intense and ultra-vibrant colours. It leaves hair shiny, moisturised and deeply conditioned. Professional formula.

CROMAKEY-TIME

THERMAL COLOR

SPA WATER COSMETIC COLOUR


The first p-Phenylenediamine and Resorcinol-free colour made with Spa Water for the well-being of your hair. Particularly suitable for those with a sensitive scalp, Thermal Color is synonymous with shine, extreme brightness, hydration and duration of colour in time, with respect for the hair’s balance.

PURE CONCENTRATED PIGMENT


Happy Chroma is a range of pure concentrated pigments, available in seven shades, all of which can be mixed together to create new “tailor-made” nuances. Suitable for mixing with any product: masks, shampoos, treatments and technical products, they enrich and revive the hair colour, leaving it bright and intense. Professional formula.

HAPPY CHROMA

WHIM

COLOR MASK


WHIM Color Mask is a toning, conditioning and revitalising mask for those who want to revitalise their color or experiment with their look. In a few minutes it gives added brightness and intensity to the shades of natural and colored hair, lives the hair shiny and soft and restoring the vibrancy and glow of its color.

WHITE-WHITE SYSTEM

BLEACHES - ULTRA-COMPACT SYSTEMS


This is the ultra-compact modular bleaching system that allows you to safely and quickly reach the highest levels of lightening, with the utmost maximum respect for the hair structure. Professional formula.

REGENERATING AND PROTECTIVE SYSTEM


The key to professional treatments in the salon and at home. Keyfibre is a 3-step vegan friendly treatment system that protects your hair during and after bleaching, with the certainty of a mind-blowing end result and of having maximum benefits even at home. Professional formula.

KEYFIBRE

HUE.KEEPER

COLOUR PROTECTION


Hue.keeper is the new vegan friendly line dedicated to color-treated hair. A “color keeper” line with a blend of oils and ingredients specially selected to give the PROTECTION, NUTRITION AND SHINE that colored hair requires. Professional formulas.

THE ART OF "FRIZZ FREE"


Long-lasting professional treatments for straight lines or curls that are finally manageable. The art of “frizz-free” begins in the salon with the right treatment to choose from: long-lasting crease, smooth without frizz, curl without frizz, perfect smoothness. And it is completed with home maintenance products for hair that is finally manageable for up to three months. Professional formula.

KEYLISS

SWEET WAVE

WAVING SYSTEM WITH CYSTEAMINE


Gentle waving system, ideal for all types of hair, formulated with cysteamine and enriched with wheat protein and lanolin, to protect and moisturise the hair during treatment. Ammonia and thioglycolic acid-free formulation. Professional formula.

STYLING & FINISHING RANGE


Style Proof is for playing and experiment with your look whenever you want, with products that single or combined with each other fulfill the promise of not weighing you down. Professional formula.

STYLE PROOF

REB.LOOM

REVITALIZING RECONSTRUCTION


Reb.loom is a 4-step vegan-friendly treatment for restoring hair’s youth, vitality and bloom. It’s a complete salon treatment and home maintenance system that immediately bestows shine and softness for radiant hair everyone will envy.

MULTI-ACTION TREATMENT


Everyday allies for “wow” hair. A range of easy-to-use multi-action products, suitable for all types of hair. Shampoo, mask and leave-in conditioner for moisturised, disciplined and radiant hair. Professional formula.

MYMULTIACTION

NOURISHINE

NUTRITION AND SHINE


Nutrition and shine. A treatment formulated with Argan Oil, Linseed and Camellia Japonica to add extraordinary softness, shine and body to damaged, stressed and sensitised hair. Professional formula.

MYSO - SHAMPOO BAR


MYSO SHAMPOO BAR contains all the benefits of a liquid shampoo but in a new format, sustainable and attentive to the planet. Gently cleanses all hair types, even colored or treated, leaving it soft, shiny and silky. Professional formula.

MYSO

FOR MORE DETAILS ON OUR PRODUCTS

FOR MORE DETAILS ON OUR PRODUCTS