COSMETIC COLOURING CREAM
More than just colour: an authentic beauty treatment for your hair – moisturising, colouring and illuminating. An innovative formula with a combination of active ingredients that moisturise and repair the hair shaft, increasing the hold and stability of the colour. Professional formula.
CROMAKEY-IN
MULTIBENEFIT
CROMAKEY-OIL
AMMONIA-FREE COLOURING OIL
Exclusive ammonia-free colouring oil, richly effective with excellent natural-looking results. Adds shine to enhance the beauty of hair. Professional formula.
PERMANENT AND DEMI-PERMANENT COSMETIC COLOUR
Permanent and demi-permanent colours with a high concentration of pure pigments, guaranteeing complete coverage in just 10 minutes, with intense and ultra-vibrant colours. It leaves hair shiny, moisturised and deeply conditioned. Professional formula.
CROMAKEY-TIME
THERMAL COLOR
SPA WATER COSMETIC COLOUR
The first p-Phenylenediamine and Resorcinol-free colour made with Spa Water for the well-being of your hair. Particularly suitable for those with a sensitive scalp, Thermal Color is synonymous with shine, extreme brightness, hydration and duration of colour in time, with respect for the hair’s balance.
PURE CONCENTRATED PIGMENT
Happy Chroma is a range of pure concentrated pigments, available in seven shades, all of which can be mixed together to create new “tailor-made” nuances. Suitable for mixing with any product: masks, shampoos, treatments and technical products, they enrich and revive the hair colour, leaving it bright and intense. Professional formula.
HAPPY CHROMA
WHIM
NOURISHING AND REVIVING CONDITIONER
WHIM Color Conditioner is a conditioning, nourishing and reviving mask that brightens and intensifies the highlights of natural and colour-treated hair. It leaves hair shiny and soft, restoring the colour’s vitality and light.
SEMI-PERMANENT COLOUR
A range of semi-permanent colours for all types of hair. Dedicated to those who want deep, vibrant, long-lasting colour or who want to create their own unique, personal style. Leaves hair shiny, moisturised and ultra-bright. Professional formula.
SPICY COLOR
WHITE-WHITE SYSTEM
BLEACHES - ULTRA-COMPACT SYSTEMS
This is the ultra-compact modular bleaching system that allows you to safely and quickly reach the highest levels of lightening, with the utmost maximum respect for the hair structure. Professional formula.
REGENERATING AND PROTECTIVE SYSTEM
Professional system that protects, repairs and rebuilds the hair shaft during technical services (bleaching, colouring, perming, straightening). Damaged hair regains strength, body, shine, silkiness and natural bounce. Professional formula.
KEYBOND
COLORDEFEND
COLOUR PROTECTION
A specific range to preserve the shine and brightness of colour-treated hair. ColorDefend protects the colour, making it deep and bright, while leaving hair soft and silky. Professional formula.
ADVANCED STRAIGHTENING TREATMENT
Innovative high-performance keratin-based treatment for healthy, perfectly straight hair that lasts for up to three months. Suitable for all types of hair, even coloured and treated. Professional formula.
KEYLISS
SWEET WAVE
WAVING SYSTEM WITH CYSTEAMINE
Gentle waving system, ideal for all types of hair, formulated with cysteamine and enriched with wheat protein and lanolin, to protect and moisturise the hair during treatment. Ammonia and thioglycolic acid-free formulation. Professional formula.
STYLING & FINISHING RANGE
With Fifties-inspired packaging, a range of finishing and styling products to create a multitude of effects: curly, straight, glossy, matt, voluminous. Professional formula.
HULAHOOP
REBUILD 2.0
DEEP RECONSTRUCTION
Deep reconstruction system, to repair and rebuild weak, damaged or stressed hair. Formulated with intelligent biomimetic keratin (I.B.K), it targets and repairs most severely damaged areas of the hair shaft. The hair immediately recaptures vigour, shine, volume and strength. Professional formula.
MULTI-ACTION TREATMENT
Everyday allies for “wow” hair. A range of easy-to-use multi-action products, suitable for all types of hair. Shampoo, mask and leave-in conditioner for moisturised, disciplined and radiant hair. Professional formula.
MYMULTIACTION
NOURISHINE
NUTRITION AND SHINE
Nutrition and shine. A treatment formulated with Argan Oil, Linseed and Camellia Japonica to add extraordinary softness, shine and body to damaged, stressed and sensitised hair. Professional formula.
