HISTORY
HOW WE STARTED
IDA FUGA
She was very good, with a style all of her own, capable of enhancing every type of hair. And there was much more: that salon had the cosy atmosphere of a living room, where the ladies exchanged advice and recipes, enjoying the wonderful cakes and biscuits that my mother used to make for them. There was a nice feeling in the air, made even better by my mother’s passion for her work. It is partly thanks to her that Emsibeth Company rests on solid foundations, as solid as the values she passed on to me: I wanted to create a welcoming and respectful environment, where people work hard, in the name of authentic beauty.
Emsibeth was founded on 25 October 2001 with the aim of offering high-level training, business development solutions and products to enhance every type of hair. Our employees are talented men and women in whom we have invested our time and ambitions, and who have rewarded the company with immense satisfaction.
We spent a lot of time searching for raw materials and processes that would enable us to develop high-performance products with a difference.
The real revolution came in 2003, when we created the first spa range using the thermal water of Terme di Giunone: we were the first in Europe to realise the huge potential of this ingredient, recognised by the Italian Ministry of Health for its properties. And so Thermal, our range of excellence for hair and body, was born.
THERMAL
ARPÈGE OPERA
In 2018, we laid the foundations for our partnership with hairstylist Marco Todaro, which led to the creation of Arpège Opera, a new Emsibeth Company product division.
ETHÈ
Then 2019 saw the arrival of Ethè, a brand that expresses the luxury of authentic beauty, not ostentatious or showy luxury, but the luxury of time well spent, turning everyday gestures into outstanding results.
We continue to focus strongly on the concept of "culture of well-being", within the company and at personal level.
We want harmony and a sense of warmth and hospitality to reign at Emsibeth Company, along with honesty and commitment. At the same time, we look to the future. A future filled with promise. Because we have projects, products and ideas that are going to take us far, into even more salons and even more homes. To meet you personally, one by one.
TODAY WE ARE A BENEFIT CORPORATION
WHO WE ARE TODAY
“We exist to generate beauty with respect for the unique qualities of every person. We aim to help others in a concrete manner and inspire them with our values, working towards a more sustainable, harmonious world.”
On 10 December 2021 we proudly became a Benefit Corporation. It is a legal form of business that distinguishes companies that, together with the objective of profit, also pursue purposes for the good of the environment, people and the territory.
For us it means that we have formalized the values that have always guided us on a legal level and expressed our commitment for the future even more strongly.
Our approach to the market is dynamic: we anticipate trends even before they emerge, meeting tangible needs with effective products and services. We achieve the goals that we set ourselves by implementing a targeted marketing strategy, creating tailor-made communication paths to meet the varying needs of our customers and consumers.
300
SEMINARS A YEAR
8000
SALONS IN ITALY
22
COUNTRIES
8.3%
INVESTMENT IN RESEARCH
INTO THE WORLD
OUR INTERNATIONAL PRESENCE
We are present in over thirty countries. Our know-how and the quality of our products cross borders and oceans to offer value Made in Italy to professionals and consumers all over the world. We monitor the dynamics of foreign markets so that we can anticipate changes in consumer habits and preferences, giving us the chance to take prompt action.
FOR HUMANS
OUR SOCIAL COMMITMENT
We don’t just talk, we put our hearts into what we do. This is what led to our decision to support “i Bambini delle Fate”, a wonderful social enterprise that funds hospital facilities and organisations for disabled and autistic children and young people.
Local projects offer families in difficulty real help, by implementing rehabilitation and social inclusion interventions that bring relief and improve the quality of life. Our special support goes to the ‘’Continuando a Crescere’’ Association which has been operating for years in our territory of Verona.
FOR HUMANS
